Common Ground Corporate Finance is happy to announce that Switch has acquired easy-m. The two leading Apple Premium Resellers (APR) of Belgium have joined forces and Switch becomes one of the largest APR’s in Europe.
Easy-m, a family owned business lead by Annick Maes, was founded in 1937 in Herentals and is 100% acquired by Switch.
With 10 stores Switch was the largest APR in Flanders and through the acquisition of easy-m, Switch gains an important position in Brussels and Wallonia having a total of 32 stores across Belgium.
“Through this acquisition Switch will be present in each major city in Belgium. This presence will not only reinforce our position to the B2C market but will also enable us to further grow our B2B activities as well as our presence in the market for refurbished Apple products”, said Rik Vrancken, CEO.
Rik Vrancken continues: “Today the B2C consumers are familiar with the Apple products, and its experience. A strong evolution can be noticed in the B2B market, at work, governmental institutions, in schools and universities, where the easy-to-use Apple products, apps and cloud-applications are convincing more and more professional users.”
The transaction was co-financed by Mezzanine Partners 1, an initiative of PMV and Capital@Rent. Common Ground acted as the exclusive corporate finance advisor to Switch.